Consumer evaluation of technology-based vertical brand extension

Hongwei He, Yan Li

Research output: Contribution to journal › Article › peer-review

21 Citations (Scopus)

Original language	English
Pages (from-to)	1366-1383
Number of pages	18
Journal	European Journal of Marketing
Volume	44
DOIs	https://doi.org/10.1108/03090561011062880
Publication status	Published - 2010

Access to Document

@article{d391d12fdb5d4184b906635a7f80a3c4,

title = "Consumer evaluation of technology-based vertical brand extension",

author = "Hongwei He and Yan Li",

year = "2010",

doi = "10.1108/03090561011062880",

language = "English",

volume = "44",

pages = "1366--1383",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

}