Consumer Expectations and Fair Contracting for Digital Products

The formation of consumer expectations for digital products affects competition between digital platforms that offer competing products. Unfair competition may occur if the competitive outcome is influenced my misled expectations, notably if the company that wins the competition either misled consumers or did not affirmatively correct consumer expectations that were incorrect. The ability to exploit customers whose expectations have been misled is particularly strong for networks that have tipped, as outside alternatives for dissatisfied consumers may no longer be realistic or viable alternatives for consumers. Unilateral deviations by a company’s product away from the future product expectations that have been created around their products may be unfair and create anti-competitive outcomes in growing digital markets.