Consumer motivations to participate in event-marketing strategies

Research output

Research output per year 2005 2005 2006 2007 2007

• 2 Article
• 1 Paper
• 1 Other contribution

Research output per year

Research output per year

Search results

• 2007

  Like being a Guinness drop in a freshly-poured pint: Consumer motivations to participate in the Guinness Storehouse

  Wohlfeil, M. & Whelan, S., Sep 2007, In: The Marketing Review. 7, 3, p. 283-300 8 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  14 Downloads (Pure)
• 2006

  Consumer motivations to participate in marketing-events: The role of predispositional involvement

  Wohlfeil, M. & Whelan, S., 2006, In: European Advances in Consumer Research. 7, p. 125-131 7 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  45 Downloads (Pure)
• 2005

  Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement

  Wohlfeil, M. & Whelan, S., 2005.

  Research output: Contribution to conference › Paper › peer-review

• When Brands Become 'Real-Lived' Experiences: Consumer Motivations to Participate in Event-Marketing Strategies

  Wohlfeil, M., 2005, (Unpublished) 220 p. Waterford/IRL

  Research output: Other contribution