Consumer motivations to participate in marketing-events: The role of predispositional involvement

Research output

Research output per year 2004 2004 2005 2006 2007 2007

• 2 Paper
• 2 Article
• 1 Other contribution

Research output per year

Research output per year

Search results

• 2005

  Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement

  Wohlfeil, M. & Whelan, S., 2005.

  Research output: Contribution to conference › Paper › peer-review
• 2004

  Investigating Consumers’ Motivations to Participate in Marketing-Events

  Wohlfeil, M. & Whelan, S., 2004, p. on CD-Rom.

  Research output: Contribution to conference › Paper › peer-review

  Open Access

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