Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement

Research output

Research output per year 2004 2004 2005 2006 2007 2007

• 2 Paper
• 2 Article
• 1 Other contribution

Research output per year

Research output per year

Search results

• 2005

  When Brands Become 'Real-Lived' Experiences: Consumer Motivations to Participate in Event-Marketing Strategies

  Wohlfeil, M., 2005, (Unpublished) 220 p. Waterford/IRL

  Research output: Other contribution