| Original language | English |
|---|---|
| Title of host publication | Mobile Computing: Concepts, Methodologies, Tools and Applications |
| Editors | D. Taniar |
| Place of Publication | Hershey |
| Publisher | IGI Global |
| Publication status | Published - 2008 |
Consumer Perceptions and Attitudes Towards Mobile Marketing.
A. Carroll, Stuart Barnes, E. Scornavacca
Research output: Chapter in Book/Report/Conference proceeding › Chapter
2
Citations
(Scopus)