Consumer Perceptions and Attitudes Towards Mobile Marketing.

A. Carroll, Stuart Barnes, E. Scornavacca

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
Original languageEnglish
Title of host publicationMobile Computing: Concepts, Methodologies, Tools and Applications
EditorsD. Taniar
Place of PublicationHershey
PublisherIGI Global
Publication statusPublished - 2008

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