Consumer perceptions and attitudes towards SMS advertising: Recent evidence from New Zealand

Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca, Keith Fletcher

Research output: Contribution to journalArticle

105 Citations (Scopus)
Original languageEnglish
Pages (from-to)79-98
Number of pages20
JournalInternational Journal of Advertising
Volume26
Issue number1
DOIs
Publication statusPublished - 2007

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