Original language | English |
---|---|
Pages (from-to) | 79-98 |
Number of pages | 20 |
Journal | International Journal of Advertising |
Volume | 26 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2007 |
Consumer perceptions and attitudes towards SMS advertising: Recent evidence from New Zealand
Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca, Keith Fletcher
Research output: Contribution to journal › Article › peer-review
119
Citations
(Scopus)