| Original language | English |
|---|---|
| Pages (from-to) | 249-272 |
| Number of pages | 24 |
| Journal | International Journal of Advertising |
| Volume | 22 |
| Issue number | 2 |
| Publication status | Published - 2003 |
Consumer Power and Privacy: the changing nature of CRM
K. Fletcher
Research output: Contribution to journal › Article › peer-review
32
Citations
(Scopus)