Consumers’ adoption of information services

This paper reports on a design science research study that seeks to investigate how information service components affect consumers’ potential adoption of such services. More specifically, the paper develops a conceptual model that uses the theory of organizational information services (TOIS) and the unified theory of acceptance and use of technology (UTAUT) as a basis. The results indicate that individual constructs can be linked to service components. In turn, this result can potentially be instrumental in progress toward a deeper understanding of consumers’ adoption of information services and how this affects the development of such services and systems that support them.