Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos

T. E. D. Yeo

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
EventAssociation for Consumer Research - Florida, Jacksonville, United States
Duration: 20 Oct 2015 → …


ConferenceAssociation for Consumer Research
CountryUnited States
Period20/10/15 → …

Cite this