Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos

T. E. D. Yeo

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
EventAssociation for Consumer Research - Florida, Jacksonville, United States
Duration: 20 Oct 2015 → …

Conference

ConferenceAssociation for Consumer Research
CountryUnited States
CityJacksonville
Period20/10/15 → …

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