Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos

T. E. D. Yeo

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2010
Event	Association for Consumer Research - Jacksonville, United States Duration: 20 Oct 2015 → …

Conference	Association for Consumer Research
Country/Territory	United States
City	Jacksonville
Period	20/10/15 → …

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