Core Strategic Asset or just a Tactical Tool: How UK Companies View the Value of their Customer Databases

P. Mouncey, N. Tzokas, S. Hart, R. Roslender

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)41-58
Number of pages18
JournalJournal of Interactive Marketing
Issue number1
Publication statusPublished - 2002

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