Core Strategic Asset or just a Tactical Tool: How UK Companies View the Value of their Customer Databases

P. Mouncey, N. Tzokas, S. Hart, R. Roslender

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	41-58
Number of pages	18
Journal	Journal of Interactive Marketing
Volume	4
Issue number	1
DOIs	https://doi.org/10.1057/palgrave.im.4340162
Publication status	Published - 2002

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AU - Hart, S.

AU - Roslender, R.

PY - 2002

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