Creative brainstorming and integrative thinking: skills for twenty-first century managers

Purpose – The purpose of this paper is to introduce examples and methods of incorporating creative brainstorming and integrative thinking skills into training programs. Design/methodology/approach – The paper discusses an innovative training program as a case study to demonstrate the application of creative brainstorming and thinking skills into the design of the program. Findings – Interdisciplinary thinking, engagement, flexibility, individual customization, collaboration and inspiration are critical to the development of creative and integrative thinking skills for managers. Practical implications – This paper invites trainers and practitioners to consider new perspectives and customized approaches to develop creative and inter-disciplinary thinking skills for managers. Originality/value – This paper opens up new possibilities for innovation and customization in training programs to develop creative thinking skills.