Critical factors affecting the future of the Greek market of organic produce

Christos Fotopoulos, Georgios M. Chrysochoidis, Christos J. Pantzios

Research output: Contribution to journalArticlepeer-review


Since the early 1990s, organic agriculture in Greece has gained considerable momentum. However, the sector is, still at an early state of development: its institutional framework is far from being consolidated; "organic" policy is confined to a typical implementation of "organic" EU regulations; marketing channels are limited while Greek consumers appear to lack understanding of the concept of organic food. The present study attempts a qualitative exploitation of key success factors for the sector's further development. Case study research in the form of in-dept interviews with a selected group of leading "organic" experts is employed to provide information on the sector's current institutional framework, the components of a sound "organic" policy, the marketing of organic produce and the respective consumer/producer attitudes.
Original languageEnglish
Pages (from-to)30-35
Number of pages6
Issue number2
Publication statusPublished - 1999

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