Cross-Functional Teams- Do they really reduce Infer-Functional Conflict between Sales and Marketing?

K. Le Meunier-FitzHugh, L. Le Meunier-FitzHugh

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - May 2011
EventThe proceedings of the Academy of Marketing Science Summer Conference - Miami, United States
Duration: 1 May 2011 → …

Conference

ConferenceThe proceedings of the Academy of Marketing Science Summer Conference
CountryUnited States
CityMiami
Period1/05/11 → …

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