CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Hongwei He, Yan Li

Research output: Contribution to journal › Article › peer-review

324 Citations (Scopus)

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@article{1b5f849496ab4fcc8a43e340539878b4,

title = "CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality",

author = "Hongwei He and Yan Li",

year = "2011",

doi = "10.1007/s10551-010-0703-y",

language = "English",

volume = "100",

pages = "673--688",

journal = "Journal of Business Ethics",

issn = "0167-4544",

publisher = "Springer",

number = "4",

}