CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Hongwei He, Yan Li

Research output: Contribution to journalArticlepeer-review

249 Citations (Scopus)
Original languageEnglish
Pages (from-to)673-688
Number of pages16
JournalJournal of Business Ethics
Volume100
Issue number4
DOIs
Publication statusPublished - 2011

Cite this