Cultural values inherent in the design of social media platforms: A case study of WeChat

Shahper Vodanovich, Brad McKenna, Wenjie Cai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)
7 Downloads (Pure)

Abstract

Recently, there has been a tremendous rise in the growth of social media platforms all over the world. Most social media platforms are created for worldwide consumption and it is usually a significant challenge to develop these platforms for users from various cultural backgrounds. While culturally centric user behaviour of social media platforms has been well-documented, the cultural values inherent within the design of these platforms has not been thoroughly explored. This study proposes a conceptual cultural values model to examine the cultural characteristics inherent within WeChat, a Chinese social media platform. We use a research model based on Chinese cultural values to validate the model for the full scale study.
Original languageEnglish
Title of host publication30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives
EditorsAndreja Pucihar, Mirjana Kljajic Borstnar, Christian Kittl, Pascal Ravesteijn, Roger Clarke, Roger Bons
PublisherUniversity of Maribor Press
Pages617-628
ISBN (Electronic)978-961-286-043-1
DOIs
Publication statusPublished - 13 Jun 2017
Event30th Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives - Bled, Slovenia
Duration: 18 Jun 201721 Jun 2017

Conference

Conference30th Bled eConference
Country/TerritorySlovenia
CityBled
Period18/06/1721/06/17

Keywords

  • Social Media
  • Cultural Values
  • China
  • Design

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