Cultural values inherent in the design of social media platforms: A case study of WeChat

Shahper Vodanovich; Brad McKenna; Wenjie Cai

doi:10.18690/978-961-286-043-1

Cultural values inherent in the design of social media platforms: A case study of WeChat

Shahper Vodanovich, Brad McKenna, Wenjie Cai

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

11 Citations (Scopus)

20 Downloads (Pure)

Abstract

Recently, there has been a tremendous rise in the growth of social media platforms all over the world. Most social media platforms are created for worldwide consumption and it is usually a significant challenge to develop these platforms for users from various cultural backgrounds. While culturally centric user behaviour of social media platforms has been well-documented, the cultural values inherent within the design of these platforms has not been thoroughly explored. This study proposes a conceptual cultural values model to examine the cultural characteristics inherent within WeChat, a Chinese social media platform. We use a research model based on Chinese cultural values to validate the model for the full scale study.

Original language	English
Title of host publication	30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives
Editors	Andreja Pucihar, Mirjana Kljajic Borstnar, Christian Kittl, Pascal Ravesteijn, Roger Clarke, Roger Bons
Publisher	University of Maribor Press
Pages	617-628
Number of pages	12
ISBN (Electronic)	978-961-286-043-1
DOIs	https://doi.org/10.18690/978-961-286-043-1
Publication status	Published - 13 Jun 2017
Event	30th Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives - Bled, Slovenia Duration: 18 Jun 2017 → 21 Jun 2017

Conference

Conference	30th Bled eConference
Country/Territory	Slovenia
City	Bled
Period	18/06/17 → 21/06/17

Keywords

Social Media
Cultural Values
China
Design

Access to Document

10.18690/978-961-286-043-1

Accepted manuscriptAccepted author manuscript, 517 KB

http://press.um.si/index.php/ump/catalog/view/234/197/326-1

Cite this

Vodanovich, S., McKenna, B., & Cai, W. (2017). Cultural values inherent in the design of social media platforms: A case study of WeChat. In A. Pucihar, M. Kljajic Borstnar, C. Kittl, P. Ravesteijn, R. Clarke, & R. Bons (Eds.), 30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives (pp. 617-628). University of Maribor Press. https://doi.org/10.18690/978-961-286-043-1

Vodanovich, Shahper ; McKenna, Brad ; Cai, Wenjie. / Cultural values inherent in the design of social media platforms: A case study of WeChat. 30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives. editor / Andreja Pucihar ; Mirjana Kljajic Borstnar ; Christian Kittl ; Pascal Ravesteijn ; Roger Clarke ; Roger Bons. University of Maribor Press, 2017. pp. 617-628

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abstract = "Recently, there has been a tremendous rise in the growth of social media platforms all over the world. Most social media platforms are created for worldwide consumption and it is usually a significant challenge to develop these platforms for users from various cultural backgrounds. While culturally centric user behaviour of social media platforms has been well-documented, the cultural values inherent within the design of these platforms has not been thoroughly explored. This study proposes a conceptual cultural values model to examine the cultural characteristics inherent within WeChat, a Chinese social media platform. We use a research model based on Chinese cultural values to validate the model for the full scale study. ",

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Vodanovich, S, McKenna, B & Cai, W 2017, Cultural values inherent in the design of social media platforms: A case study of WeChat. in A Pucihar, M Kljajic Borstnar, C Kittl, P Ravesteijn, R Clarke & R Bons (eds), 30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives. University of Maribor Press, pp. 617-628, 30th Bled eConference, Bled, Slovenia, 18/06/17. https://doi.org/10.18690/978-961-286-043-1

Cultural values inherent in the design of social media platforms: A case study of WeChat. / Vodanovich, Shahper; McKenna, Brad; Cai, Wenjie.
30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives. ed. / Andreja Pucihar; Mirjana Kljajic Borstnar; Christian Kittl; Pascal Ravesteijn; Roger Clarke; Roger Bons. University of Maribor Press, 2017. p. 617-628.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Vodanovich S, McKenna B, Cai W. Cultural values inherent in the design of social media platforms: A case study of WeChat. In Pucihar A, Kljajic Borstnar M, Kittl C, Ravesteijn P, Clarke R, Bons R, editors, 30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives. University of Maribor Press. 2017. p. 617-628 doi: 10.18690/978-961-286-043-1