Original language | English |
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Pages (from-to) | 228-237 |
Number of pages | 10 |
Journal | Journal of Database Marketing |
Volume | 9 |
Issue number | 3 |
Publication status | Published - 2002 |
Customer Relationship Management: A Capabilities Portfolio Perspective
Emmanuella Plakoyiannaki, Nikolaos Tzokas
Research output: Contribution to journal › Article › peer-review