| Original language | English |
|---|---|
| Pages (from-to) | 228-237 |
| Number of pages | 10 |
| Journal | Journal of Database Marketing |
| Volume | 9 |
| Issue number | 3 |
| Publication status | Published - 2002 |
Customer Relationship Management: A Capabilities Portfolio Perspective
Emmanuella Plakoyiannaki, Nikolaos Tzokas
Research output: Contribution to journal › Article › peer-review