"dancing with doxa": A "rhetorical Political Analysis" of David Cameron's sense of Britishness

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This chapter explains some of the background to political theorists' and political scientists' interest in language. It then introduces and explains Rhetorical Political Analysis (RPA), contrasting it with approaches to the study of political language, such as Critical Discourse Studies, found within Linguistics. It then briefly demonstrates the application of RPA through a study of David Cameron's Bloomberg Speech on Europe. The analysis highlights in particular the way the speech echoes British conservative precedents and the way in which "Britishness" emerges as a key "catachrestical" term.

Original languageEnglish
Title of host publicationDiscourse Approaches to Politics, Society and Culture
PublisherJohn Benjamins Publishing Company
Number of pages19
Publication statusPublished - 2018


  • Britishness
  • Conservatism
  • David Cameron
  • EU
  • linguistics
  • political language
  • rhetoric
  • Rhetorical Political Analysis

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