Developing automated e-survey and control tools: an application in industrial management

Eusebio Scornavacca Jr, Joao Luiz Becker, Stuart J. Barnes

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

The application of the Internet to traditional business and administrative activities has introduced considerable digitisation and process automation. One key area of development from a research perspective is the use of electronic (e-) surveys, based on Internet technology. E-surveys can bring many benefits from a research perspective, including extremely low marginal costs, automation of processes, and the ability to collect and manage very large samples. However, experience in the use of e-surveys has found considerable challenges in achieving a quality sample frame and response rates. This paper explores the development of an e-survey tool for assessing information needs of growth enterprises in Brazil. A key learning from the use of the survey is the use of control methods for both improving the response rate, and, as a consequence, the sample frame.
Original languageEnglish
Pages (from-to)189-200
Number of pages11
JournalIndustrial Management and Data Systems
Volume104
Issue number3
DOIs
Publication statusPublished - 1 Jan 2004

Keywords

  • Automation
  • Brazil
  • Control
  • E-surveys
  • Internet
  • Control systems
  • Costs
  • Electronic commerce
  • Problem solving
  • Product development
  • Societies and institutions
  • Web browsers
  • Data collection
  • Process automation
  • Quality sample frames
  • Industrial management

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