Online platforms are the origin of much of the content of the culture wars as well as the home for many of its struggles. This discussion looks at how the internet now functions as the most successful recruiting tool for far–right politics in history. Millions of people are consuming, repeating and disseminating far–right 'culture war' material online, but if you do not seek out that content and are not served it by algorithms, it's very likely you'd never know it was there. And it is this media content and its vast audiences that increasingly shape contemporary mainstream politics. So if you want to know where the rhetoric and ideas of Donald Trump or Kemi Badenoch come from, this article will give you some good places to start.
Original languageEnglish
Pages (from-to)43-64
Number of pages22
JournalSoundings: A Journal of Politics and Culture
Publication statusPublished - 1 Oct 2022

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