Does Collaboration between Sales and Marketing Affect Business Performance?

Research output: Contribution to journal › Article › peer-review

64 Citations (Scopus)

Abstract

Awarded Marvin Jolson Best Paper in 2008

Original language	English
Pages (from-to)	207-220
Number of pages	14
Journal	Journal of Personal Selling and Sales Management
Volume	27
Issue number	3
DOIs	https://doi.org/10.2753/PSS0885-3134270301
Publication status	Published - 2007

@article{e98aebf80cea43d39c494107714117a8,

title = "Does Collaboration between Sales and Marketing Affect Business Performance?",

abstract = "Awarded Marvin Jolson Best Paper in 2008",

author = "{Le Meunier-FitzHugh}, K. and N.F. Piercy",

year = "2007",

doi = "10.2753/PSS0885-3134270301",

language = "English",

volume = "27",

pages = "207--220",

journal = "Journal of Personal Selling and Sales Management",

issn = "0885-3134",