Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector

Caroline Desai, Keith Fletcher, George Wright

Research output: Contribution to journalArticle

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)17-32
Number of pages16
JournalThe Service Industries Journal
Volume21
Issue number4
DOIs
Publication statusPublished - 2001

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