Original language | English |
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Pages (from-to) | 17-32 |
Number of pages | 16 |
Journal | The Service Industries Journal |
Volume | 21 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2001 |
Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector
Caroline Desai, Keith Fletcher, George Wright
Research output: Contribution to journal › Article › peer-review
4
Citations
(Scopus)