Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector

Caroline Desai, Keith Fletcher, George Wright

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Original language	English
Pages (from-to)	17-32
Number of pages	16
Journal	The Service Industries Journal
Volume	21
Issue number	4
DOIs	https://doi.org/10.1080/714005042
Publication status	Published - 2001

Access to Document

@article{de3571da30e34e3db0f19d52c2232e7a,

title = "Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector",

author = "Caroline Desai and Keith Fletcher and George Wright",

year = "2001",

doi = "10.1080/714005042",

language = "English",

volume = "21",

pages = "17--32",

journal = "The Service Industries Journal",

issn = "0264-2069",

publisher = "Taylor and Francis",

number = "4",

}