Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

H.H. Bauer, Stuart Barnes, T. Reichardt, M. Neumann

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Marketing: Modern and Classic Papers
EditorsS.J. Paliwoda, J.K. Ryans
Place of PublicationCheltenham
PublisherEdward Elgar
Publication statusPublished - 2008

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