Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

H.H. Bauer, Stuart Barnes, T. Reichardt, M. Neumann

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	International Marketing: Modern and Classic Papers
Editors	S.J. Paliwoda, J.K. Ryans
Place of Publication	Cheltenham
Publisher	Edward Elgar
Publication status	Published - 2008

Cite this

@inbook{e48a3994933f41dcbb1d8396b2fbf715,

title = "Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study",

author = "H.H. Bauer and Stuart Barnes and T. Reichardt and M. Neumann",

year = "2008",

language = "English",

editor = "S.J. Paliwoda and J.K. Ryans",

booktitle = "International Marketing: Modern and Classic Papers",

publisher = "Edward Elgar",

}