Abstract
Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper-connected, immersive, collaborative online ecosystem.
Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation.
Findings – The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation.
Practical implications – The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem.
Originality/value – The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty-first century business and innovation landscape.
| Original language | English |
|---|---|
| Pages (from-to) | 23-30 |
| Number of pages | 8 |
| Journal | Journal of Business Strategy |
| Volume | 30 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2009 |