Emerald Article: Welcome to World 2.0: the new digital ecosystem

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54 Citations (Scopus)


Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper-connected, immersive, collaborative online ecosystem. Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation. Findings – The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation. Practical implications – The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem. Originality/value – The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty-first century business and innovation landscape.
Original languageEnglish
Pages (from-to)23-30
Number of pages8
JournalJournal of Business Strategy
Issue number4
Publication statusPublished - 2009

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