Entrepreneurial and SME Marketing

Yiwen Hong, Hsiao Pei (Sophie) Yang

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Contemporary Issues in Marketing
Subtitle of host publication	Principles and Practice
Editors	Ayantunji Gbadamosi
Place of Publication	London
Publisher	Sage Publications
Chapter	9
Pages	255-279
Number of pages	25
ISBN (Electronic)	9781526485410
ISBN (Print)	9781526478887, 9781526478863
Publication status	Published - Sept 2019

Cite this

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title = "Entrepreneurial and SME Marketing",

author = "Yiwen Hong and Yang, {Hsiao Pei (Sophie)}",

year = "2019",

month = sep,

language = "English",

isbn = "9781526478887",

pages = "255--279",

editor = "Ayantunji Gbadamosi",

booktitle = "Contemporary Issues in Marketing",

publisher = "Sage Publications",

address = "United States",

}

TY - CHAP

T1 - Entrepreneurial and SME Marketing

AU - Hong, Yiwen

AU - Yang, Hsiao Pei (Sophie)

PY - 2019/9

Y1 - 2019/9

UR - https://us.sagepub.com/en-us/nam/contemporary-issues-in-marketing/book265612

M3 - Chapter (peer-reviewed)

SN - 9781526478887

SN - 9781526478863

SP - 255

EP - 279

BT - Contemporary Issues in Marketing

A2 - Gbadamosi, Ayantunji

PB - Sage Publications

CY - London

ER -