Estimating arrival numbers for informal recreation: A geographical approach and case study of British woodlands

Andy Jones, Jan Wright, Ian Bateman, Marije Schaafsma

Research output: Contribution to journalArticlepeer-review

26 Citations (Scopus)


This paper describes a novel methodology for generating models of demand for informal outdoor recreation. We analyze visitor data from multiple forest sites across Great Britain. We introduce a wide range of variables typically omitted from most economic demand models of recreation. These include on-site characteristics, and off-site locational drivers of visitation including substitute and complement availability. A Poisson multilevel model is used to model visitor counts, and the methodology is applied to a dataset of more than 10,000 visits to open-access woodland sites. Results confirm it identifies a broader range of demand drivers than previously observed. The use of nationally available explanatory variables enhances the transferability and hence general applicability of the methodology.
Original languageEnglish
Pages (from-to)684-701
Number of pages18
Issue number2
Publication statusPublished - 2010

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