@article{93c88f089f7842909249a31187ce2818,
title = "Evaluation of International Brand Alliances: Brand Order and Consumer Ethnocentrism",
keywords = "Brand alliances, Brand attitude, Branding order, Consumer ethnocentrism, International brand alliances",
author = "Y Li and H. He",
year = "2011",
month = jan,
doi = "10.1016/j.jbusres.2011.07.027",
language = "English",
volume = "66",
pages = "89--97",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",
number = "1",
}