Event-marketing as innovative marketing communications: Reviewing the German experience

Markus Wohlfeil, Susan Whelan

Norwich Business School

Research output: Contribution to journal › Article › peer-review

104 Downloads (Pure)

1 Other contribution

1 results

2005

When Brands Become 'Real-Lived' Experiences: Consumer Motivations to Participate in Event-Marketing Strategies
Wohlfeil, M., 2005, (Unpublished) 220 p. Waterford/IRL
Research output: Other contribution