Event-marketing as innovative marketing communications: Reviewing the German experience

Markus Wohlfeil, Susan Whelan

Norwich Business School

Research output: Contribution to journal › Article › peer-review

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2005

When Brands Become 'Real-Lived' Experiences: Consumer Motivations to Participate in Event-Marketing Strategies
Wohlfeil, M., 2005, (Unpublished) 220 p. Waterford/IRL
Research output: Other contribution