Event-Marketing: When Brands Become 'Real-Lived' Experiences

Markus Wohlfeil, Susan Whelan

Norwich Business School

Research output: Contribution to conference › Paper › peer-review

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2007

Like being a Guinness drop in a freshly-poured pint: Consumer motivations to participate in the Guinness Storehouse
Wohlfeil, M. & Whelan, S., Sept 2007, In: The Marketing Review. 7, 3, p. 283-300 8 p.
Research output: Contribution to journal › Article › peer-review

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