TY - JOUR
T1 - Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
AU - Chopdar, Prasanta Kr
AU - Paul, Justin
AU - Korfiatis, Nikolaos
AU - Lytras, Miltiadis D.
N1 - Publisher Copyright:
© 2021 Elsevier Inc.
PY - 2022/2
Y1 - 2022/2
N2 - Building on the stimulus-organism-response (S-O-R) theory, this study identifies and empirically tests the prominence of various technology-related, consumer characteristics, and situational variables (Stimuli) on fostering impulsive habits among mobile shoppers. We further examine the direct and indirect effects of consumer impulsiveness on the use of multiple shopping applications for online purchases. Data collected from 275 mobile shopping application (app) users through an online survey were analyzed using partial least square structural equation modeling (PLS-SEM). Results confirm the significant impact of mobility, personalization, product assortment, and hedonic motivation on impulsiveness, except the app's visual appeal. Impulsiveness was found to be strongly correlated with users' intention to install another shopping app, whereas consumers behavioral intention was a significant precursor of their multiple app usage behavior. The findings apprise managers of the role of impulsiveness in encouraging split loyalty among mobile shoppers and prescribe new strategies for sustained use of shopping platforms.
AB - Building on the stimulus-organism-response (S-O-R) theory, this study identifies and empirically tests the prominence of various technology-related, consumer characteristics, and situational variables (Stimuli) on fostering impulsive habits among mobile shoppers. We further examine the direct and indirect effects of consumer impulsiveness on the use of multiple shopping applications for online purchases. Data collected from 275 mobile shopping application (app) users through an online survey were analyzed using partial least square structural equation modeling (PLS-SEM). Results confirm the significant impact of mobility, personalization, product assortment, and hedonic motivation on impulsiveness, except the app's visual appeal. Impulsiveness was found to be strongly correlated with users' intention to install another shopping app, whereas consumers behavioral intention was a significant precursor of their multiple app usage behavior. The findings apprise managers of the role of impulsiveness in encouraging split loyalty among mobile shoppers and prescribe new strategies for sustained use of shopping platforms.
KW - Hedonic Motivation
KW - Impulsive shopping habits
KW - Mobile shopping apps
KW - Personalization
KW - Stimulus-Organism-Response
KW - Switching behavior
UR - http://www.scopus.com/inward/record.url?scp=85119454161&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2021.11.031
DO - 10.1016/j.jbusres.2021.11.031
M3 - Article
AN - SCOPUS:85119454161
VL - 140
SP - 657
EP - 669
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -