Explaining Purchasing Behavior within World of Warcraft

Yue Guo, Stuart Barnes

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)18-30
Number of pages13
JournalJournal of Computer Information Systems
Volume52
Issue number3
Publication statusPublished - Mar 2012

Keywords

  • PLS
  • Purchase behavior
  • Structural equation modeling
  • Virtual world
  • World of Warcraft

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