As mobile technologies become more ubiquitous in the general population, it is reasonable to assume that individuals will consume services and software to enhance their aspirations and entertainment desires. This paper discusses a controlled experiment to explore aspects of user perceptions of their use of location-based services. This study examines a location-based service prototype experiment and analysis based on the UTAUT model. The results show significant indicators that suggest behavior patterns of early adopters of location-based services are being observed. We discuss these influences and attempt to explain their significance. Moreover, more curiously we discuss why some of our model was unsupported and postulate why.
|Publication status||Published - 2011|
|Event||44th Hawaii International Conference on System Sciences - Koloa, Kauai, Hawaii, United States|
Duration: 4 Jan 2011 → 7 Jan 2011
|Conference||44th Hawaii International Conference on System Sciences|
|City||Koloa, Kauai, Hawaii|
|Period||4/01/11 → 7/01/11|