Exploratory Research to Identify the Characteristics of Cyber Victims on Social Media in New Zealand

Varun Dhond, Shahper Richter, Brad McKenna (Lead Author)

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)
13 Downloads (Pure)


Cyberbullying is omnipresent among all sections of society who have access to the internet. Vast research has been carried out on this topic around the world however there has not been enough research that is New Zealand based. The objective of this research is to identify the characteristics of cyber victims on social media in New Zealand. We scrutinize the prevalence of cyberbullying in New Zealand among university students based on age, gender and personality. The survey was designed stating the hypotheses developed as a result of the literature review. We gathered the data of sample size n = 158. We conclude that students with openness to experience are more likely to be cyberbullied compared to the other personalities. Whereas, we found no correlation of age and gender with the cyber bullying on a university level. The results from this study can have a positive application in counter cyberbullying programs in New Zealand. This study will a give an impetus for further analytical research in the field of cyber bullying in New Zealand.
Original languageEnglish
Title of host publicationInformation Systems - 15th European, Mediterranean, and Middle Eastern Conference, EMCIS 2018, Proceedings
Subtitle of host publicationEMCIS 2018
EditorsMarinos Themistocleous, Paulo Rupino da Cunha
Number of pages18
ISBN (Electronic)978-3-030-11395-7
ISBN (Print)978-3-030-11394-0
Publication statusPublished - 12 Jan 2019
Event15th European Mediterranean & Middle Eastern Conference - Limassol, Cyprus
Duration: 4 Oct 20185 Oct 2018

Publication series

NameLecture Notes in Business Information Processing


Conference15th European Mediterranean & Middle Eastern Conference
Abbreviated titleEMCIS 2018


  • Cyber victims
  • Cyberbullying
  • New Zealand
  • Personality
  • Social media

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