Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration

K Le Meunier-FitzHugh, N. F. Piercy

Research output: Contribution to journalArticlepeer-review

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)287-296
Number of pages10
JournalJournal of Personal Selling and Sales Management
Volume31
Issue number3
DOIs
Publication statusPublished - 1 Jul 2011

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