Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration

Research output: Contribution to journal › Article › peer-review

37 Citations (Scopus)

Original language	English
Pages (from-to)	287-296
Number of pages	10
Journal	Journal of Personal Selling and Sales Management
Volume	31
Issue number	3
DOIs	https://doi.org/10.2753/PSS0885-3134310306
Publication status	Published - 1 Jul 2011

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title = "Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration",

author = "{Le Meunier-FitzHugh}, K and Piercy, {N. F.}",

year = "2011",

month = jul,

day = "1",

doi = "10.2753/PSS0885-3134310306",

language = "English",

volume = "31",

pages = "287--296",

journal = "Journal of Personal Selling and Sales Management",

issn = "0885-3134",

publisher = "M.E. Sharpe Inc.",

number = "3",

}

TY - JOUR

T1 - Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration

AU - Le Meunier-FitzHugh, K

AU - Piercy, N. F.

PY - 2011/7/1

Y1 - 2011/7/1

U2 - 10.2753/PSS0885-3134310306

DO - 10.2753/PSS0885-3134310306

M3 - Article

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SP - 287

EP - 296

JO - Journal of Personal Selling and Sales Management

JF - Journal of Personal Selling and Sales Management

SN - 0885-3134

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