False positives: How double-sided review systems affect consumers’ rating valence

Bryan Usrey, Antje Grau

Research output: Contribution to conferencePoster

Original languageEnglish
Publication statusPublished - 2019
EventAmerican Marketing Association: AMA - Austin , United States
Duration: 22 Feb 201924 Feb 2019

Conference

ConferenceAmerican Marketing Association
CountryUnited States
CityAustin
Period22/02/1924/02/19

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