TY - JOUR
T1 - Fat watch
T2 - A nationwide campaign in the Netherlands to reduce fat intake-process evaluations
AU - Van Der Feen De Lille, J. Cornelie J F
AU - Riedstra, Marijke
AU - Hardeman, Wendy
AU - Wedel, Michel
AU - Brug, Johannes
AU - Pruyn, Jean F A
AU - Löwik, Michiel R H
PY - 1998/1
Y1 - 1998/1
N2 - Fat Watch was a four-year campaign carried out in cooperation with retailers and industry, aiming at a reduction of fat consumption by 10% among the Dutch population. Mass media and supermarkets were the main conveyers of the message. Supermarkets participated well in the first (53%) and in the third year (51%), but to a lesser extent in the second year (36%). Campaign awareness in the target group (household shoppers for food) was relatively high in the first year (60%), but dropped in the next two years (40% and 32%, respectively). Combined with prominent mass media messages and with promotional activities of food products by suppliers, supermarkets seem a good channel for dissemination of nutrition information. Fat Watch has proved that cooperation of governmental, industrial and retail organizations for several years with respect to nutrition education activities is possible in the Netherlands.
AB - Fat Watch was a four-year campaign carried out in cooperation with retailers and industry, aiming at a reduction of fat consumption by 10% among the Dutch population. Mass media and supermarkets were the main conveyers of the message. Supermarkets participated well in the first (53%) and in the third year (51%), but to a lesser extent in the second year (36%). Campaign awareness in the target group (household shoppers for food) was relatively high in the first year (60%), but dropped in the next two years (40% and 32%, respectively). Combined with prominent mass media messages and with promotional activities of food products by suppliers, supermarkets seem a good channel for dissemination of nutrition information. Fat Watch has proved that cooperation of governmental, industrial and retail organizations for several years with respect to nutrition education activities is possible in the Netherlands.
UR - http://www.scopus.com/inward/record.url?scp=0031612695&partnerID=8YFLogxK
U2 - 10.1177/026010609801200203
DO - 10.1177/026010609801200203
M3 - Article
C2 - 9502236
AN - SCOPUS:0031612695
VL - 12
SP - 107
EP - 117
JO - Nutrition and Health
JF - Nutrition and Health
SN - 0260-1060
IS - 2
ER -