Firm’s Involvement in the Restoration of Tourist Attractions: The Role of Perceived Altruism and Authenticity on Visiting Intentions

Alessandro Birgalia, Maximilian H.E.E. Gerrath, Bryan Usrey

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2016
EventGlobal Marketing Conference - Hong Kong, Hong Kong
Duration: 21 Jul 2016 → …


ConferenceGlobal Marketing Conference
Country/TerritoryHong Kong
CityHong Kong
Period21/07/16 → …

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