Firm’s Involvement in the Restoration of Tourist Attractions: The Role of Perceived Altruism and Authenticity on Visiting Intentions

Alessandro Birgalia; Maximilian H.E.E. Gerrath; Bryan Usrey

Firm’s Involvement in the Restoration of Tourist Attractions: The Role of Perceived Altruism and Authenticity on Visiting Intentions

Alessandro Birgalia, Maximilian H.E.E. Gerrath, Bryan Usrey

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	Global Marketing Conference - Hong Kong, Hong Kong Duration: 21 Jul 2016 → …

Conference

Conference	Global Marketing Conference
Country/Territory	Hong Kong
City	Hong Kong
Period	21/07/16 → …

Cite this

@conference{1b6cf5f343194648810e617f9b9fd410,

title = "Firm{\textquoteright}s Involvement in the Restoration of Tourist Attractions: The Role of Perceived Altruism and Authenticity on Visiting Intentions",

author = "Alessandro Birgalia and Gerrath, {Maximilian H.E.E.} and Bryan Usrey",

year = "2016",

language = "English",

note = "Global Marketing Conference ; Conference date: 21-07-2016",

}