For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy

Markus Wohlfeil

Research output: Contribution to conferencePaper

2 Downloads (Pure)
Original languageEnglish
Pageson CD-Rom
Publication statusPublished - 2013
Event16th Irish Academy of Management Annual Conference - Waterford Institute of Technology, Waterford, Ireland
Duration: 2 Sep 20134 Sep 2013

Conference

Conference16th Irish Academy of Management Annual Conference
CountryIreland
CityWaterford
Period2/09/134/09/13

Keywords

  • film industry
  • film studios
  • film studio tour
  • film marketing
  • experiential marketing
  • experiential consumption
  • Brand Lands
  • photographic essay
  • autoethnography
  • Subjective personal introspection
  • introspection
  • introspective research
  • existential-phenomenology
  • authenticity
  • Brand Community
  • consumer-brand relationship
  • Consumer behaviour

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