Research output per year
Research output per year
| Original language | English |
|---|---|
| Pages | on CD-Rom |
| Publication status | Published - 2013 |
| Event | 16th Irish Academy of Management Annual Conference - Waterford Institute of Technology, Waterford, Ireland Duration: 2 Sep 2013 → 4 Sep 2013 |
Conference
| Conference | 16th Irish Academy of Management Annual Conference |
|---|---|
| Country/Territory | Ireland |
| City | Waterford |
| Period | 2/09/13 → 4/09/13 |
Keywords
- film industry
- film studios
- film studio tour
- film marketing
- experiential marketing
- experiential consumption
- Brand Lands
- photographic essay
- autoethnography
- Subjective personal introspection
- introspection
- introspective research
- existential-phenomenology
- authenticity
- Brand Community
- consumer-brand relationship
- Consumer behaviour
Access to Document
Research output
- 2 Paper
-
Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience - A Photographic Essay
Wohlfeil, M., 2012, p. on USB.Research output: Contribution to conference › Paper › peer-review
-
Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)
Wohlfeil, M., 2012, p. 130-132.Research output: Contribution to conference › Paper › peer-review
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