Franchising and film in Japan: Transmedia production and the changing roles of film in contemporary Japanese media culture

Rayna Denison

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Newly emerging film franchising practices in Japan are collapsing the boundaries between media productions, as Japan’s media industries work in collaboration to create large transmedia intertexts. This article examines the promotional discourses circulating around Japanese franchise film releases in order to understand how these new franchising practices are affecting the roles and status of popular cinema within contemporary Japanese culture.
Original languageEnglish
Pages (from-to)67-88
Number of pages22
JournalCinema Journal
Issue number2
Publication statusPublished - 2016

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