Franchising and film in Japan: Transmedia production and the changing roles of film in contemporary Japanese media culture

Rayna Denison

doi:10.1353/cj.2016.0006

Franchising and film in Japan: Transmedia production and the changing roles of film in contemporary Japanese media culture

Rayna Denison

Film, Television and Media

Research output: Contribution to journal › Article › peer-review

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Abstract

Newly emerging film franchising practices in Japan are collapsing the boundaries between media productions, as Japan’s media industries work in collaboration to create large transmedia intertexts. This article examines the promotional discourses circulating around Japanese franchise film releases in order to understand how these new franchising practices are affecting the roles and status of popular cinema within contemporary Japanese culture.

Original language	English
Pages (from-to)	67-88
Number of pages	22
Journal	Cinema Journal
Volume	55
Issue number	2
DOIs	https://doi.org/10.1353/cj.2016.0006
Publication status	Published - 2016

Access to Document

10.1353/cj.2016.0006

Franchising and Film in Japan- Transmedia Production and the Changing Roles of Film in Contemporary Japanese Media CulturesAccepted author manuscript, 146 KB

https://muse.jhu.edu/journals/cinema_journal/v055/55.2.denison.html

Cite this

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