@inbook{5cbd2f3b32a04c42b16f0878f8c76379,
title = "Gastronomy as a National Identity Element: The Peruvian Case",
abstract = "Purpose — The aim is to describe the cultural richness of Peruvian racial diversity. The articulating and unifying role of Peruvian gastronomy is highlighted in building a national identity, which acts as a platform for social cohesion. Design/Methodology/Approach — Qualitative analysis is used in order to understand the drivers that enabled a cultural revolution through gastronomy. Findings — Under a vast cultural diversity, gastronomy arises to articulate and unify it into a common sense of national identity and social inclusion. Although Peruvian gastronomic boom started as an initiative of a group of entrepreneurs, it actually has had an impact at society level. Research Limitations/Implications — Ethnographic studies among different social classes and racial groups are needed in order to elucidate the perceptions that they have regarding their social inclusion. At a quantitative level, econometric studies could be conducted to reflect the impact of gastronomy on poverty reduction or on inequality reduction, especially in urban-marginal or rural areas. Practical Implications — Gastronomy is also a business strategy model on the basis of the creation of a cluster as a viable alternative for developing countries. Social Implications — Peruvians no matter their racial heritage or social class are proud of their cousin and of being Peruvians, creating a sense of national union and social inclusion. Originality/Value — The contribution is to highlight the importance of gastronomy as one of the main articulators in the construction of national identity under a racially diverse population. Society, public policy officers, and businesses may benefit from this.",
keywords = "Culture, Diversity, Gastronomy, National identity, Peru, Peruvian food",
author = "Oswaldo Morales and Carlos Cordova",
note = "Publisher Copyright: Copyright r 2019 by Emerald Publishing Limited.",
year = "2019",
month = apr,
day = "10",
doi = "10.1108/S1877-636120190000021009",
language = "English",
isbn = "978-1-78754-821-3",
volume = "21",
series = "Advanced Series in Management",
publisher = "Emerald Group Publishing Ltd.",
pages = "157--174",
booktitle = "Diversity within Diversity Management",
address = "United Kingdom",
}