Abstract
This paper examines gender effects reported in a quasi-experimental implementation of a social dilemma using Facebook profile owners as subjects. By sending personal invitations via Facebook interest groups, we were able to recruit a fairly large number of participants (N = 216) who participated in a “one-shot” variation of the Voluntary Contribution Mechanism (VCM). In addition to participating in the social dilemma, participants provided information about their online profile and their attitude towards Facebook. We observed gender effects on the cooperation style of participants who use Facebook frequently in order to communicate not only with friends and family but also with work colleagues and business acquaintances.
| Original language | English |
|---|---|
| Pages (from-to) | 44-50 |
| Number of pages | 7 |
| Journal | Computers in Human Behavior |
| Volume | 48 |
| Early online date | 9 Feb 2015 |
| DOIs | |
| Publication status | Published - Jul 2015 |
Keywords
- Gender effects
- Social dilemmas
- VCM
Profiles
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Nikolaos Korfiatis
- Norwich Business School - Associate Professor in Business Analytics
- Centre for Competition Policy - Member
- Innovation, Technology and Operations Management - Member
Person: Research Group Member, Research Centre Member, Academic, Teaching & Research