Original language | English |
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Pages (from-to) | 331-340 |
Number of pages | 10 |
Journal | Industrial Marketing Management |
Volume | 26 |
Issue number | 4 |
Publication status | Published - 1997 |
Generating marketing resources by means of R&D activities in high technology firms
Nikolaos Tzokas, M. Saren, D Brownlie
Research output: Contribution to journal › Article › peer-review
5
Citations
(Scopus)