Generating marketing resources by means of R&D activities in high technology firms

Nikolaos Tzokas, M. Saren, D Brownlie

Research output: Contribution to journalArticle

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)331-340
Number of pages10
JournalIndustrial Marketing Management
Volume26
Issue number4
Publication statusPublished - 1997

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