Generating marketing resources by means of R&D activities in high technology firms

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

Original language	English
Pages (from-to)	331-340
Number of pages	10
Journal	Industrial Marketing Management
Volume	26
Issue number	4
Publication status	Published - 1997

Cite this

@article{2a0a25214a304f73bc7a08b5c4096de5,

title = "Generating marketing resources by means of R\&D activities in high technology firms",

author = "Nikolaos Tzokas and M. Saren and D Brownlie",

year = "1997",

language = "English",

volume = "26",

pages = "331--340",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "4",

}