@conference{df16f5eaed434570a747529df83b263e,
title = "Getting Lost {\textquoteleft}Into the Wild: The Role of Narrative Transportation in the Experiential Consumption of Movies",
abstract = "Although it is obvious that consumers enjoy watching movies for many reasons that range from mere short-term entertainment to the complete personal immersion into the movie narrative, a full understanding of the experiential consumption of movies and its contribution to a consumer{\textquoteright}s subjective quality of life is still lacking. Thus, this paper takes an existential-phenomenological perspective to provide some alternative insights into consumers{\textquoteright} holistic movie consumption experiences. By using a form of interactive introspection, the two researchers examine and discuss hereby their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry of interrelated factors. The introspective data indicates that a consumer{\textquoteright}s personal engagement with the movie narrative, its characters, atmosphere and underlying philosophy is of particular importance for one{\textquoteright}s enjoyment of the movie, as this allows for and even enhances the consumer{\textquoteright}s temporary feeling of complete immersion into its imaginary world. The intensity and nature of an individual{\textquoteright}s experienced transportation into the movie narrative is hereby determined less by socio-demographic variables such as age or gender, but by one{\textquoteright}s own very private motives and intimate involvement with the holistic movie consumption experience.",
keywords = "film consumption, movie consumption, movie enjoyment, Narrative transportation theory, narrative immersion, autoethnography, introspection, introspective research",
author = "Wided Batat and Markus Wohlfeil",
year = "2008",
language = "English",
pages = "on CD--Rom",
note = "11th Irish Academy of Management Conference ; Conference date: 01-01-2008",
}