Getting Lost ‘Into the Wild’: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach

Wided Batat; Markus Wohlfeil

Getting Lost ‘Into the Wild’: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach

Wided Batat, Markus Wohlfeil

Norwich Business School

Research output: Contribution to journal › Article › peer-review

28 Citations (Scopus)

13 Downloads (Pure)

Abstract

As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry of
interrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.

Original language	English
Pages (from-to)	372-377
Number of pages	6
Journal	Advances in Consumer Research
Volume	36
Publication status	Published - 2009

Keywords

film consumption
movie consumption
movie enjoyment
experiential consumption
Narrative transportation theory
narrative immersion
autoethnography
introspection
introspective research
Subjective personal introspection
interactive introspection
Consumer behaviour
Consumer Culture Theory

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

Getting Lost Into the Wild - ACR09Final published version, 80.9 KB

28 Citations (Scopus)
5 Paper
1 Article
1 Other contribution

Life as a Jena Malone Fan: An Introspective Study of a Consumer's Fan Relationship with a Film Actress
Wohlfeil, M., 2011, (Unpublished) 351 p. Waterford/IRL
Research output: Other contribution
Confessions of a movie-Fan: Introspection into a consumer’s experiential consumption of 'Pride & Prejudice'
Wohlfeil, M. & Whelan, S., 2008, In: European Advances in Consumer Research. 8, p. 137-143 7 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach
Batat, W. & Wohlfeil, M., 2008.
Research output: Contribution to conference › Paper › peer-review

Cite this

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title = "Getting Lost {\textquoteleft}Into the Wild{\textquoteright}: Understanding Consumers{\textquoteright} Movie Enjoyment Through a Narrative Transportation Approach",

abstract = "As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry ofinterrelated factors. The introspective data indicates that a consumer{\textquoteright}s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one{\textquoteright}s enjoyment of the movie. This allows for and even enhances the consumer{\textquoteright}s temporary feeling of complete immersion into the movie{\textquoteright}s imaginary world.",

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author = "Wided Batat and Markus Wohlfeil",

year = "2009",

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journal = "Advances in Consumer Research",

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AU - Batat, Wided

AU - Wohlfeil, Markus

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N2 - As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry ofinterrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.

AB - As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry ofinterrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.

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KW - movie consumption

KW - movie enjoyment

KW - experiential consumption

KW - Narrative transportation theory

KW - narrative immersion

KW - autoethnography

KW - introspection

KW - introspective research

KW - Subjective personal introspection

KW - interactive introspection

KW - Consumer behaviour

KW - Consumer Culture Theory

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EP - 377

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

ER -

Getting Lost ‘Into the Wild’: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach

Abstract

Keywords

UN SDGs

Access to Document

Research output

Life as a Jena Malone Fan: An Introspective Study of a Consumer's Fan Relationship with a Film Actress

Confessions of a movie-Fan: Introspection into a consumer’s experiential consumption of 'Pride & Prejudice'

Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach

Cite this