Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach

Wided Batat; Markus Wohlfeil

Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach

Wided Batat, Markus Wohlfeil

Norwich Business School

Research output: Contribution to conference › Paper › peer-review

Abstract

As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry of
interrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.

Original language	English
Publication status	Published - 2008
Event	36th North American Association for Consumer Research Conference - Hyatt Regency Hotel, San Francisco, United States Duration: 23 Oct 2008 → 26 Oct 2008

Conference

Conference	36th North American Association for Consumer Research Conference
Country/Territory	United States
City	San Francisco
Period	23/10/08 → 26/10/08

Keywords

film consumption
movie enjoyment
movie consumption
Narrative transportation theory
narrative immersion
experiential consumption
autoethnography
introspection
introspective research

4 Paper
2 Article

Getting lost ‘into the wild’: Understanding consumers’ movie enjoyment through a narrative transportation approach
Batat, W. & Wohlfeil, M., 2009, In: Advances in Consumer Research. 36, p. 372-377 6 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Confessions of a movie-Fan: Introspection into a consumer’s experiential consumption of 'Pride & Prejudice'
Wohlfeil, M. & Whelan, S., 2008, In: European Advances in Consumer Research. 8, p. 137-143 7 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Getting Lost ‘Into the Wild: The Role of Narrative Transportation in the Experiential Consumption of Movies
Batat, W. & Wohlfeil, M., 2008, p. on CD-Rom.
Research output: Contribution to conference › Paper › peer-review

File

Cite this

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title = "Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach",

abstract = "As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry ofinterrelated factors. The introspective data indicates that a consumer{\textquoteright}s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one{\textquoteright}s enjoyment of the movie. This allows for and even enhances the consumer{\textquoteright}s temporary feeling of complete immersion into the movie{\textquoteright}s imaginary world.",

keywords = "film consumption, movie enjoyment, movie consumption, Narrative transportation theory, narrative immersion, experiential consumption, autoethnography, introspection, introspective research",

author = "Wided Batat and Markus Wohlfeil",

year = "2008",

language = "English",

note = "36th North American Association for Consumer Research Conference ; Conference date: 23-10-2008 Through 26-10-2008",

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T1 - Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach

AU - Batat, Wided

AU - Wohlfeil, Markus

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Y1 - 2008

N2 - As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry ofinterrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.

AB - As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry ofinterrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.

KW - film consumption

KW - movie enjoyment

KW - movie consumption

KW - Narrative transportation theory

KW - narrative immersion

KW - experiential consumption

KW - autoethnography

KW - introspection

KW - introspective research

M3 - Paper

T2 - 36th North American Association for Consumer Research Conference

Y2 - 23 October 2008 through 26 October 2008

ER -

Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach

Abstract

Conference

Keywords

Research output

Getting lost ‘into the wild’: Understanding consumers’ movie enjoyment through a narrative transportation approach

Confessions of a movie-Fan: Introspection into a consumer’s experiential consumption of 'Pride & Prejudice'

Getting Lost ‘Into the Wild: The Role of Narrative Transportation in the Experiential Consumption of Movies

Cite this